Social experiment that recalls your brand in the collective unconscious

TheFunTheory, is a viral campaign for Volkswagen in which the objective principal is to change the behavior of people either individually or in groups, so as to make things more entertaining, do who can not give you a tremendous climb the subway stairs and prefers thousand times using mechanical?, well see what happens in this experiment. So far the campaign has three great videos, so from and an award for creativity and the main objective of making the world happier.

The front page of the campaign is "Thefuntheory.com" which includes deinscripción form to submit your idea for a new project audiovisual. 

One more related point is that Volkswagen says it unconsciously makes you happier. This positions the brand as a benchmark that makes people happy which is to be preferred against the competition. You could say it is a social experiment led to the media, but in this case physical medium in which people do not see, but go so irrelevant to their lives. That is how Volkswagen becomes part of life and the memories of customers.

Piano Straight: "Take the stairs instead of the elevator or stairs  mechanical and feel much better "Few people actually follow this advice. Can we get more people to use the stairs to change  the escalator?. See the results here.

Currently, created new ways to carry out this campaign and was improving people's attitudes, taking the child inside and generated lead people to remember the name of the campaign, which in this case has the name Fast Lane.

An excellent project that you should look, listen and study for future campaigns, they carry out the work of not bombard people with your brand, but to transform it into a reference for your customers. From here we can give a perfect idea of what is Social Media Marketing.

Posted in: Social Media Marketing